In the heart of Prescott, community spirit brews just as strong as the coffee at Dutch Bros Coffee. These local coffee wizards, nestled at their cozy locations on East State Route 69, Willow Creek Road, and East State Route 89A, are more than just purveyors of a good cup of joe. They are the embodiment of a community bound by compassion, purpose, and the shared vision of a future free from the grip of cancer. Just as Dutch Bros. has mastered the craft of coffee, they've also mastered the art of giving. Today, Friday, June 30, a special initiative is underway: $1 from every drink sold goes toward the noble cause of Relay For Life. This renowned organization is a beacon of hope, steadfast in its mission to combat cancer through advocacy, research, and patient support. The goal? To ensure that each and every one of us can prevent, detect, treat, and survive this dreadful disease.

Dutch Bros' menu, as diverse as our vibrant community, offers an array of delicious drinks, from specialty coffee to smoothies, teas, freezes, lemonades, the exclusive Dutch Bros Rebel™ energy drink, and Nitro Cold Brew coffee. No matter your preference, every sip taken contributed to this worthwhile cause.

The Dutch Bros story, rooted in Grants Pass, Oregon, and brought to life by founders Dane and Travis Boersma, is a testament to their philosophy of "making a massive difference one cup at a time". Today, Dutch Bros carries the torch of their vision in Prescott, weaving the essence of "Dutch Luv" into our community fabric with their commitment to quality, service, and a steaming mug of philanthropy. As part of the "Paying It Forward" series, we're thrilled to spotlight Dutch Bros Coffee. Their dedication to enriching our community resonates with the spirit of Prescott, a place where we understand the power of unity in effecting change. Unfortunately, Prescott is also a community where nearly everyone knows someone who has been affected by this heinous disease.

As I head out today with my camera in hand to capture content for some of our favorite local businesses, I am looking forward to stopping by the Dutch Bros. Willow Creek location. Not only for the tantalizing allure of a good cup of coffee, but also to join the movement of generosity that Dutch Bros. Coffee represents. I will be starting with my usual, an iced Annihilator (chocolatey, madacamia nut goodness), and capping the afternoon off with an iced Cocomo (coconut, chocolatey goodness).

Follow the journey and contribute to the cause at www.dutchbros.com or connect with Dutch Bros Coffee on social media. As we sip, share, and support, let us remember that every cup of Dutch Bros coffee today is a testament to the power of community and the vision to end cancer as we know it. So today, let's raise our cups to them and the difference they're making, one cup at a time.