Prescott's NoCo District on North Cortez Street is evolving into a central spot for cultural and social activity. This initiative extends beyond commercial growth, focusing on building strong community bonds and offering a welcoming environment. Through a series of engaging festivals and events, NoCo brings people together, highlighting the district's dedication to enriching local culture. Whether it's through music, food, or art, the district is carving out a space where both residents and visitors can connect and celebrate Prescott's unique spirit.

La Fiesta was a celebration that brought the community together with a blend of cultural activities and entertainment. The event kicked off with a Community Outreach session by the Prescott Farmers Market, who shared valuable information about their programs and distributed nutrition vouchers to those in need. Attendees enjoyed live music and dance performances, which added an energetic atmosphere to the festival. A variety of food trucks offered delicious options, while arts and crafts activities allowed families to explore their creative sides. Salsa dancing sessions, led by expert instructors, and family-friendly games provided entertainment for all ages. The event was capped off with a bar serving refreshing drinks. Best of all, the celebration was free, a value that the businesses within the Noco offer the community.

NoCo Harvest Fest, set for September 28th at The Fairweather Social Club, is shaping up to be an event not to be missed. This free-to-attend festival promises a day packed with entertainment and activities for all ages. For elevated experiences tickets can be purchased HERE. Attendees can enjoy live music from local bands, adding a lively atmosphere to the gathering. For those who love a bit of competition, there will be classic carnival games and pie-eating contests, sure to bring out the festive spirit. One of the standout attractions is the Chef's "Taste of the Season." Here, culinary enthusiasts can indulge in an array of tapas-style bites prepared by a selection of skilled chefs. It's not just about tasting; participants will also have the chance to cast their vote, helping to crown the next culinary champion. For those looking to make the most out of their day, the Whole Enchilada ticket offers an upgraded experience. This ticket includes perks like reserved seating for the live performances, access to a broader range of tastings, and a commemorative water bottle to remember the day.

During the Harvest Fest North Cortez Street will come alive with musical performances, headlined by the talented Ben Dickey and the Galactic Thrummers. Their set is sure to be a memorable highlight, drawing in crowds with their unique sound. They’ll be joined by other fantastic acts such as Titanic Orchestra and The Sunpunchers. Alongside the music, attendees can explore the NoCo Flea, which offers a curated selection of vintage treasures and boutique goods, perfect for those who love to shop and discover unique finds. Food trucks will be on-site, serving up a variety of delicious options to satisfy every craving. For families, there’s plenty to keep the little ones entertained, including face painting and other kid-friendly activities. 

The NoCo area is transforming into a gathering place where events like La Fiesta and NoCo Harvest Fest serve as cornerstones, celebrating local talent, cuisine, and art. These events offer residents and visitors a chance to immerse themselves in a variety of experiences that highlight the creativity and diversity of the region. Key establishments such as The Raven Cafe, Gray Dog Music, Camp Grounds Tea and Coffee, and Peregrine Book Company have been instrumental in this transformation. They blend Prescott's historic charm with modern cultural elements, creating an atmosphere that appeals to a wide range of people. Additionally, the introduction of the NoCo Community Kitchen has been a significant boost for local entrepreneurs. This shared space not only supports small businesses but also fosters a sense of community, playing a crucial role in the district's ongoing development and spirit.

 Whether you're drawn to NoCo District for the events or the unique everyday ambiance, it has become a part of Prescott's cultural evolution. NoCo offers something for everyone, from festivals to a welcoming daily vibe that showcases the area's creativity. By joining in the festivities or simply exploring what NoCo has to offer, you become a part of this expanding community. It's an invitation to connect, celebrate, and contribute to the ongoing story of Prescott's growth.